State of The Second 121 – Your Content Sucks, Here’s Why (ft. Ben Stacy)

This week, John and Kailey sit down with Ben Stacy of Forge Relations to break down how gun companies can adapt, reach new gun owners, and build trust in a changing market in 2026.

From marketing to young families and first-time buyers to navigating TikTok, short-form content, and platform restrictions, this conversation focuses on why people buy from people and why transparency, values, and real connections matter more than ever.