Take one look at Kenzie Fitzpatrick’s portfolio and you’ll agree that nobody in the shooting sports is producing more articles, podcasts and videos. In this interview we discuss how putting herself out into the firearms media space and creating content around her passion has provided Kenzie many incredible opportunities from competing in game shows to consulting with companies on product development and marketing.
We start as we always do with Kenzie’s origin story and how she got into firearms, how she got hooked and the natural progression of how she turned her passion into her career. From there we discuss the shift from traditional to digital marketing in the firearms industry, content creation, sponsored shooter best practices and personalized content.
Plus! We learn Kenzie’s SASS alias…
This episode was recorded back to back with The Reticle Up podcast. Be sure to check out the first half!
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