Podcasting is storytelling. Let us tell your story.
Podcast ads work. Gun / outdoors podcast ads work great!
During his tenure, FRN owner, Shawn Herrin has successfully worked with many companies on bringing their messages to podcast audiences. Check out the stats below from “Ad Results Media”, regarding podcast advertising.
According to the Super Listeners 2021 report, Podcast ads are the most recalled type of ad – with 86% of respondents saying they remember seeing or hearing an ad. Social Media has 80% and websites 79%.
Podcast listeners also scored high in terms of engagement with ads, as well as responsiveness with 76% of listeners saying they’ve taken action after hearing a podcast ad, which could include visiting a site, making a purchase, or taking out a subscription.
With podcast ads, you get more than 3 – 6 seconds to tell your story. In a recent study of regular podcast listeners, only 12% said that they always skip ads. In fact, 33% of respondents said that they “never or rarely” skip ads and 38% said “only sometimes”.
64% of podcast listeners say that they welcome and appreciate advertising on podcasts and are grateful to the brands that support their favorite shows. – via Ad Results Media
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